Picture this: it’s 2 a.m., you’re starving, and you pull up to a Waffle House. The neon sign is glowing, the smell of hashbrowns hits you the second you crack the door — but the door’s locked. You can see the food, you know it’s good, but you can’t get in.
That’s what happens when your product isn’t accessible. The experience might be great once you’re inside, but if people can’t open the door, you’ve already lost them.
Accessibility Beyond Compliance
The WCAG standards aren’t just legal requirements — they’re a practical framework for making sure your product works for as many people as possible. Meeting them means you’ve accounted for different needs, different contexts, and different ways of interacting with technology.
It’s not about checking boxes. It’s about reducing barriers so your product is usable in real-world scenarios, whether that’s on a cracked phone screen in bright sunlight or with a screen reader at someone’s desk.
AA vs. AAA: What’s Achievable?
Think of WCAG AA as your shield — reliable, protective, and essential.
WCAG AAA? That’s the advanced gear — more sophisticated, harder to achieve, and valuable if you have the resources to integrate it effectively.
We guide our clients to hit AA as their baseline, then add AAA features where they’ll make the most impact for their users.
Common Mistakes that Will Cost You
In audits, we often find the same issues hurting accessibility and usability:
Poor color contrast — Buttons that disappear in certain lighting.
Missing alt text — Without it, screen readers can’t convey what’s on the page.
Inaccessible forms — Labels, not placeholders, guide all users.
Hover-only effects — Touchscreens don’t have hover states.
The Ripple Effect
When you build accessibility into your product from the start:
SEO improves because your content is structured and clear.
Trust increases because users notice when you design with care.
Retention rises because more people can successfully use your product.
TL;DR
Accessibility isn’t an add-on — it’s a growth strategy. It makes your product more inviting, more effective, and more competitive.
We created our WCAG Accessibility Guide so you can see exactly where to start, what to prioritize, and how to make inclusive design part of your process.
→ Download it today, and let’s make sure everyone gets through your door — no heavy lifting required.
