Money Mammals is a gamified fintech platform designed to teach kids and teens about money.
Money Mammals is a gamified fintech platform designed to teach kids and teens about money.
Introduction
Partnered with credit unions, the platform needed a redesign that could appeal to multiple audiences—kids, parents, and teachers—while keeping the fun and learning aligned.
Introduction
Partnered with credit unions, the platform needed a redesign that could appeal to multiple audiences—kids, parents, and teachers—while keeping the fun and learning aligned.
Challenge + Our Approach
The existing platform had great games but lacked a cohesive experience around them. Parents and teachers struggled to navigate resources, and kids had no easy way to explore or switch between activities.
MXMD worked to: - Redesign the platform with illustrated, age-appropriate visuals. - Create seamless navigation for different age groups and user types. - Build a responsive, credit union–friendly interface that could extend the brand’s reach. We benchmarked against leaders like Disney Jr. and Nick Jr., ensuring the platform felt engaging, trustworthy, and easy to scale.
Challenge + Our Approach
The existing platform had great games but lacked a cohesive experience around them. Parents and teachers struggled to navigate resources, and kids had no easy way to explore or switch between activities.
MXMD worked to: - Redesign the platform with illustrated, age-appropriate visuals. - Create seamless navigation for different age groups and user types. - Build a responsive, credit union–friendly interface that could extend the brand’s reach. We benchmarked against leaders like Disney Jr. and Nick Jr., ensuring the platform felt engaging, trustworthy, and easy to scale.
Features
Integrated hub design bringing together games, activities, videos, and financial resources.
Better filtering and categorization, so parents, teachers, and kids could each quickly find what they needed. Customizable interfaces for different audiences, making the platform usable across ages and contexts.
Features
Integrated hub design bringing together games, activities, videos, and financial resources.
Better filtering and categorization, so parents, teachers, and kids could each quickly find what they needed. Customizable interfaces for different audiences, making the platform usable across ages and contexts.
Outcomes
The redesign gave Money Mammals a more polished, professional platform that credit unions were proud to share with families.
Bringing an estimated +7% increase in returning sessions from families after relaunch and +12% improvement in resource discovery (parents and teachers finding content faster).
Outcomes
The redesign gave Money Mammals a more polished, professional platform that credit unions were proud to share with families.
Bringing an estimated +7% increase in returning sessions from families after relaunch and +12% improvement in resource discovery (parents and teachers finding content faster).
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