A Brand Built for Sports Investing
A Brand Built for Sports Investing
Introduction
LeagueStock is a sports finance platform that turns team ownership into an accessible, investable experience. MXMD was brought in to develop a bold, credible brand identity and help position the product for pilot launches and investor fundraising.
Introduction
LeagueStock is a sports finance platform that turns team ownership into an accessible, investable experience. MXMD was brought in to develop a bold, credible brand identity and help position the product for pilot launches and investor fundraising.
Challenge & Strategy
How do you design a brand that balances the adrenaline of fandom with the credibility of investing?
The brand needed to balance hype with trust. The concept was new—blending fantasy sports, stock trading, and performance data—so we focused on creating a brand system that felt fresh, intuitive, and scalable. From naming to pitch decks, we built a unified foundation that could support product growth and audience engagement.
Challenge & Strategy
How do you design a brand that balances the adrenaline of fandom with the credibility of investing?
The brand needed to balance hype with trust. The concept was new—blending fantasy sports, stock trading, and performance data—so we focused on creating a brand system that felt fresh, intuitive, and scalable. From naming to pitch decks, we built a unified foundation that could support product growth and audience engagement.
Features
With the brand strategy locked in, we translated the identity into a full design system. Each feature we crafted reinforced trust, energy, and clarity—helping LeagueStock make a bold first impression.
From logo and color palette to prototype UI screens, we created an identity system that could scale across product and investor materials alike.
Features
With the brand strategy locked in, we translated the identity into a full design system. Each feature we crafted reinforced trust, energy, and clarity—helping LeagueStock make a bold first impression.
From logo and color palette to prototype UI screens, we created an identity system that could scale across product and investor materials alike.
Outcomes
A bold launch that gained attention.
LeagueStock launched its early pilot with a strong brand voice and cohesive visual system. It gained initial traction and investor interest, setting the stage for growth and user acquisition.
Outcomes
A bold launch that gained attention.
LeagueStock launched its early pilot with a strong brand voice and cohesive visual system. It gained initial traction and investor interest, setting the stage for growth and user acquisition.
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